# What Is GEO Optimization (Generative Engine Optimization)?

> Guide to GEO optimization: how GEO differs from SEO and AEO, practical actions, and proven results.

Canonical: https://www.wearefrank.fi/en/what-is-geo-optimization/
Published: 2026-03-22
Modified: 2026-03-22

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GEO optimization means optimizing web content so that generative AI search engines pick it as an answer to user questions.

## How does GEO optimization differ from traditional SEO?

GEO optimization aims for the AI answer, SEO aims for search result list placement. In SEO you compete for 10 spots, in GEO for one answer.

## How do GEO, SEO, and AEO differ?

## What does GEO optimization require in practice?

**Content structure** — question-form H2 headings, answer-first approach. **Technical markup** — Schema.org JSON-LD (BlogPosting, FAQPage, Organization, HowTo). **E-E-A-T signals** — identifiable authors, research citations, concrete examples.

## Summary

Start by testing whether your company appears in [ChatGPT](/en/how-to-appear-in-chatgpt/), Perplexity, and Google AI Overview answers.

[Order a free AI visibility report](/en/ai-visibility-report/)